![]() Design thinking is arguably the most effective process for "thinking outside the box". Design teams employ design thinking to tackle ambiguous or unknown problems (also referred to as wicked problems) because it enables them to reframe these issues from a human-centered perspective and focus on what matters most to users. Twenty-first-century organizations across various industries find design thinking to be a valuable approach to problem-solving for their products' and services' users. Professionals from diverse fields, including architecture and engineering, have further developed this highly creative process to address modern human needs. The concept of design thinking was first introduced by Simon in his 1969 book, "The Sciences of the Artificial", and he has since contributed numerous ideas to its principles. In today's increasingly interconnected and complex world, it is essential for user experience (UX) designers to develop and refine their skills to understand and address rapid changes in users' environments and behaviors. Tim Brown, a pioneer in design thinking, discussed its value in solving extremely complex challenges in his 2009 TED talk.
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